Custom marketing assets and web platform for an experienced group of multidisciplinary analytical scientists.
During my tenure as digital production and marketing consultant with ChemImage Corp, I was tasked with reimagining the web presence of Gateway Analytical, a child organization known for its forensics services and experienced analytical staff. Our focus was to expand the current service offerings to other industries.
Through collaboration, we documented and defined what these industries needed in an analytical partner. We developed marketing that quickly addressed these needs and clarified that Gateway Analytical understood their customer. This included high-level language qualifying the business, custom illustrations demonstrating where Gateway made a difference, and new consistent service naming conventions and iconography showcasing our understanding of the industry.
Gateway’s interdisciplinary team of experts and management staff were highly receptive to the learning and evaluation processes. Together, we built a platform that made the company an attractive partner for many organizations outside the forensics space.
AptarGroup, Inc. acquired Gateway Analytical in 2019.
"Shane stepped in and helped us transform our marketing from the typical scientific website to something much more customer-focused. Instead of educating, we were selling and promoting. His work led to 95% of our new business leads being generated from our web presence."
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