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Picture of UX UI Designer - Shane HerringtonText Image - Shane Herrington - Digital Product Manager - UX UI Consultant
Picture of UX UI Designer - Shane Herrington
Text Image - Shane Herrington - Digital Product Manager - UX UI Consultant
I can help you improve:

Project & Product Management

Leveraging talent and resources to increase creativity and efficiently build quality digital products and services.


Brand & Design Management

Maintaining consistency across your communications, helping create a more confident and loyal user base.


Content Management

Creating organized and well-maintained content structures, increasing consistency, productivity and user experience.


User Experience Design

Understanding what business needs to be done and making it as painless as possible for users to participate and succeed.


User Interface Design

Creating and maintaining clean and intuitive user interfaces for today's constantly evolving users and their digital devices.


Brand-focused email marketing design and training materials for 250+ strong global sales team.

I was originally contracted to help the Tobii Dynavox marketing team design new templates for their email marketing communications. They had a great brand guide and they understood what types of communications were needed. We went to work.

During our work sessions, we realized that we needed to consider who was sending these communications, their skill level, and permissions within the company’s CRM and contact management tools. Designing and providing production files for the highly-skilled marketing staff was one thing, but what about the 250+ sales reps that had much less experience. They needed similar tools, but with less features and fewer opportunities for failure.

I helped the team identify all use cases, collect all the software requirements, and evaluate and select the systems that best filled the organization’s needs. I adapted the designs to the selected systems and developed training materials to support each use case – teaching not only process but overall best practices.

"Shane came in and asked fresh questions—he made us take a step back…He ultimately helped us find an economical solution, which led to cost savings of around $60,000 annually. Shane was hugely helpful to our team, and also a pleasure to work with, largely because he puts such a premium on collaboration."

Steven Szakelyhidi
Steven Szakelyhidi - Digital Marketing Specialist - Tobii Dynavox

Design Samples