Brand creation, management, and integration for a time-tested group of industrial contractors.
7+ Years ago, an IT consultant asked if I could help stabilize a website for his client. At first glance, Songer looked like a small unorganized group of general contractors.
Then I met them.
After a few meetings and job site walkthroughs, I quickly learned that Songer was a competent and well-respected company comprised of do-it-right steel industry veterans and craftsmen. They needed help showing others who they were.
We created an entry-level website and some basic handout materials while continuing to learn and document what it meant to be Songer, including the 2017 preservation of a historical blast furnace.
Next, we created project templates that made it easy for managers to share job site information and media, industry articles that represented the core beliefs of the company, and new brand guidelines and design templates for web and print communications.
In 2020 we introduced “Ready To Go To Work.” The simple, no-nonsense brand statement reflects the company’s attitude and commitment to the work. New content helps demonstrates Songer’s ability to build and maintain things in any industry – not just big steel.