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Picture of UX UI Designer - Shane HerringtonText Image - Shane Herrington - Digital Product Manager - UX UI Consultant
Picture of UX UI Designer - Shane Herrington
Text Image - Shane Herrington - Digital Product Manager - UX UI Consultant
I can help you improve:

Project & Product Management

Leveraging talent and resources to increase creativity and efficiently build quality digital products and services.


Brand & Design Management

Maintaining consistency across your communications, helping create a more confident and loyal user base.


Content Management

Creating organized and well-maintained content structures, increasing consistency, productivity and user experience.


User Experience Design

Understanding what business needs to be done and making it as painless as possible for users to participate and succeed.


User Interface Design

Creating and maintaining clean and intuitive user interfaces for today's constantly evolving users and their digital devices.


Brand creation, management, and integration for a time-tested group of industrial contractors.

7+ Years ago, an IT consultant asked if I could help stabilize a website for his client. At first glance, Songer looked like a small unorganized group of general contractors.

Then I met them.

After a few meetings and job site walkthroughs, I quickly learned that Songer was a competent and well-respected company comprised of do-it-right steel industry veterans and craftsmen. They needed help showing others who they were.

We created an entry-level website and some basic handout materials while continuing to learn and document what it meant to be Songer, including the 2017 preservation of a historical blast furnace.

Next, we created project templates that made it easy for managers to share job site information and media, industry articles that represented the core beliefs of the company, and new brand guidelines and design templates for web and print communications.

In 2020 we introduced “Ready To Go To Work.” The simple, no-nonsense brand statement reflects the company’s attitude and commitment to the work. New content helps demonstrates Songer’s ability to build and maintain things in any industry – not just big steel.

"Shane observed our beliefs, actions, and work ethic and helped us document what it meant to be Songer, creatively representing Songer's past, present, and future via multiple digital mediums. I feel that without his direction, we would not be where we are today. In just a handful of years, he has contributed to doubling our capacity. "

Image of Songer Service Leadership
Gregg Preteroti - President & CEO - Songer Services

Design Samples